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Even if you've never spent time on a dating website, the odds are good that some of your friends have.Roughly 42% of Americans know someone who dates online and more and more couples’ love stories start from the click of a mouse.I filled forms about my interests, my opinions and my personal goals – which was having a family – something I’d been too frightened to mention to my exes in the early days for fear of scaring them off.
Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.
Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.
One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.